The Email Marketing Personalisation Blog

Best practice, examples & case studies
on winning with email personalisation.

  • iOS 15 & Email Marketing: What is really happening post release?

    iOS 15 & Email Marketing: What is really happening post release?

    It seems a lifetime ago that Apple dropped the bombshell that they were killing off open tracking for anyone using the iOS default mail client in their new release iOS 15. The method for doing so was claimed as pre-fetching all remote content in the email at the point of delivery, and as this would …

  • The death of open tracking? The biggest change in email marketing for 20 years

    The death of open tracking? The biggest change in email marketing for 20 years

    The Apple announcement that they will from iOS 15 onwards prevent open tracking in Apple Mail has caused a stir in the email marketing industry. Not only will open rates be impacted but there are a whole host of knock-on effects. What is happening? Apple Mail, probably around 40% of all opens is going to …

  • Quick wins: using the weather to personalise email campaigns

    Quick wins: using the weather to personalise email campaigns

    According to the British Retail Consortium, after the economy, it’s the weather that has the biggest influence on consumer behavior.   QuestionPro says that “Weather affects consumers’ mood, which influences buying behavior and dictates where they purchase, what they purchase, and how much they are willing to spend.”     For example, hot, cold or rainy days see …

  • Quick Wins: Amplify Email Relevance with Location Targeting

    Quick Wins: Amplify Email Relevance with Location Targeting

    If you’re trying to break through all the noise and truly connect with your audience, relevancy is the name of the game.  Just getting your audience to open that email is a challenge, never mind reading it… That email better contain something that makes that open worthwhile, or you may lose an open next time… …

  • Quick wins: Live voting in emails boosts engagement

    Quick wins: Live voting in emails boosts engagement

    As marketers, we know that coming up with fresh ideas to stop email campaigns from becoming tired can be really challenging. What can you do as a quick-win to shake things up in order to improve engagement and click-through rates? One great idea is to utilise live voting, also known as live polling, in emails. …

  • Quick Wins: How live product feeds save time and increase email revenue

    Quick Wins: How live product feeds save time and increase email revenue

    62% of marketers say that lack of resources is the reason they don’t have time to pursue more personalisation in their email strategies. One of the key reasons why resources are an issue is that so much of the marketer’s time is spent manually producing email content, and in particular, selecting product content for emails. …

  • Quick Wins: Using countdown timers to inject urgency into your email marketing campaigns

    Quick Wins: Using countdown timers to inject urgency into your email marketing campaigns

    There are a few classic ways of generating urgency in email campaign messaging – whether that be “Last Chance” or “Don’t Miss Out”, but none of these create quite as much visual impact as an animated countdown timer. Countdown timers are a quick win for freshening up content and adding that sense of urgency or …

  • Personalised Images: A quick win to increase impact of your email marketing campaigns

    Personalised Images: A quick win to increase impact of your email marketing campaigns

    Inboxes are overloaded, and although you may have spent the whole day painstakingly crafting an email, the average marketing email is read for just 11 seconds.  If you can get your reader to open your email and keep reading for longer than a few seconds, you’ve done well. It’s at this point that personalised images …