The Email Marketing Personalisation Blog
Best practice, examples & case studies
on winning with email personalisation.
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Quick Wins: How live product feeds save time and increase email revenue
62% of marketers say that lack of resources is the reason they don’t have time to pursue more personalisation in their email strategies. One of the key reasons why resources are an issue is that so much of the marketer’s time is spent manually producing email content, and in particular, selecting product content for emails. …
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Quick Wins: Using countdown timers to inject urgency into your email marketing campaigns
There are a few classic ways of generating urgency in email campaign messaging – whether that be “Last Chance” or “Don’t Miss Out”, but none of these create quite as much visual impact as an animated countdown timer. Countdown timers are a quick win for freshening up content and adding that sense of urgency or …
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Personalised Images: A quick win to increase impact of your email marketing campaigns
Inboxes are overloaded, and although you may have spent the whole day painstakingly crafting an email, the average marketing email is read for just 11 seconds. If you can get your reader to open your email and keep reading for longer than a few seconds, you’ve done well. It’s at this point that personalised images …