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Multi-channel footwear retailer Jones Bootmaker had the challenge of increasing the percentage of instore customers also shopping online from just 2%, while increasing the overall online repeat purchase rate from 19%.
The Reignite platform was used to add personalisation across a range of CRM campaigns to help achieve these objectives.
With only 2% of in-store customers also shopping online this personalised programme was sent 30 days after their last in-store shopping experience.
This included:
Sale promotions can last for 12 weeks at a time, making it hard for the marketing team keep email content fresh.
Jones had steered away from including specific products in the email because most styles had fragmented stock with only a fraction of sizes available.
To overcome this they included personalised recommendations based upon the customers taste, that also filtered results to only show items in the customers size.
Jones Bootmaker added personalised recommendations to their cart & browse campaigns to increase conversion.
Here a different flavour of recommendation was utilised, designed to show messaging & products as closely aligned to the observed customer intent as possible.
This was all presented in a more attractive creative, utilising simple techniques such as picture frames to uplift otherwise basic product photography.
Personalisation helped shift the numbers for key KPI's in the right direction including:
81%
62%
5%
Book a demo to deep dive into the capabilities of Reignite and understand how you can increase revenue and save time using email personalisation, without even changing your email marketing platform.
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