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Travel brands with huge inventories face the constant challenge of marketing the right deals, properties and trips to the right customers.
Personalisation feels like the answer - but with prices and availability changing by the hour, and limited tech or team capacity to keep up, most brands fall back to generic 'batch & blast' campaigns that miss the mark.
With Reignite, travel marketers gain real control of CRM personalisation - building dynamic campaigns that drive revenue, boost occupancy, and cut the time it takes to build and launch campaigns.
GALLERY
Short Breaks
Using the home location, this recipe serves relevant properties 2-3 hours drive away.
This helps boost LTV by adding the occassional short break booking to go alongside the 2-week long summer holiday they normally book.
Personalised Themes
Streamline campaign creation of themed messages in your promotional calendar while ensuring all holidays featured are relevant to customers preferences and location.
Late Availability
Rather than blast these last-minute deals across the entire base, this recipe personalises what deals are shown to who based upon airport, destination or other preferences.
This enables you to increase overall yield by promoting many more deals than generic sends can cater for.
Rebooking
Customers tend to follow re-booking patterns - perhaps destination, holiday type.
This recipe lands at that crucial post return home time to help drive rebookings.
Underserved Segments
We all have niche segments that while valuable aren't large enough for dedicated activity such as single travellers or those with special interests.
Using automated personalised recipes such as this one here for a golf tours audience we can reach the segment with minimal effort.
Travel brands rarely feature specific holidays, properties or flights in their CRM campaigns. This means they miss out on inspiring the next booking when defaulting to generic category level content.
CRM teams face many roadblocks that stop them from including individualised campaign content.
Problem
Travel brands blast endless generic, late availability campaigns to meet yield targets.
With Reignite
By matching the right deals to the right customers Reignite enables you to boost yield while reducing the number of emails sent.
Problem
Availability & pricing can change making the email out of date before the customer opens.
With Reignite
Reignite calculates results in real-time with current availability & pricing as the customer opens.
Problem
Personalisation capabilities in ESPs are resource heavy rules based or generic AI that lacks control & depth needed.
With Reignite
Reignite is purpose built for Catalog Curation in CRM - you build the personalisation you need.
Problem
CRM teams can’t access the internal tech teams needed to run their own personalisation processes.
With Reignite
Reignite puts marketers in full control - once you've synced data you don’t need any tech input.
Problem
Regular pricing changes and currency conversion cause constant updates of campaigns.
With Reignite
Reignite automatically refreshes pricing in the correct customer currency at the moment of open.
Problem
Generic campaigns mean only a fraction of the inventory gets promoted.
With Reignite
Reignite promotes a wider breadth of the inventory to the customers most likely interested.
Personalisation that adapts as availability and pricing change. Reignite combines live feeds, rules and predictive affinity to surface destinations and experiences that make sense at the moment of send.
Blend catalog data, customer signals, predictive AI & your business rules
Create and update personalisation without waiting on engineering
Create on-brand personalised content in our Photoshop-style editor.
Results update based upon live stock & availability - even after the email is sent
Simply drop a snippet or add our feed in your existing ESP - no rip-and-replace required.
Review personalisation before it goes out - with built-in guardrails that prevent repetition & embarrassing mistakes.
Does Reignite integrate with my existing platform?
How long does implementation take?
How does you pricing work?
Do you offer a free trial?
What channels does Reignite support?
Personalisation is shifting from static blocks and black-box tools to dynamic, controllable catalog curation. Reignite is the only platform built for CRM teams to take this leap. Join the brands already redefining what personalisation looks like.
