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CRM Catalog Curation for Retail

Every marketer knows personalisation drives results - but in retail, it’s never that simple.

Between constantly changing stock, seasonal campaigns, and data that lives in too many places, emails still end up looking the same for everyone.

Reignite changes that. We make true one-to-one personalisation finally achievable - automatically adapting every email to your products, your rules, and your customers’ current interests.

GALLERY

Recipes for Retail.

SALE & OUTLET

Overcome fragmented stock

Brands often leave out products from sale emails due to fragmented stock across sizes. Recipes can use real-time availability to personalise items to both a customers tastes and size.

PERSONALISED THEMES

Scale Personalisation

Why send a generic email focussed on one category or brand to every customer when you can personalise to a customers favourite?

NEXT PURCHASE

Target 2nd Purchases

The item customers are most likely to buy in their 2nd purchase is usually related closely to the first.

This recipe pulls through the alternative colour variants based upon their prior purchase.

New IN

Curated Freshness

Highlighting new items is a popular merchandising technique.

But with potentially hundreds or thousands of items we need a recipe to orchestrate what is shown to match a customers unique tastes, and promote a wider breadth of new lines.

Underserved Segments

Reach niche segments

We all have niche segments that while valuable aren't large enough for dedicated activity.

Using automated personalised recipes such as this one here for a plus-sized audience we can reach the segment with minimal effort.

Barriers to personalisation in Retail

Including specific products in campaigns - especially those personalised to a customer’s taste - helps brands inspire the next purchase, improves product discovery, and even re-engage customers who haven’t bought in a while.

But many CRM teams end up leaving product content out of campaigns altogether - held back by challenges that Reignite was built to solve.

Short-term Promotions

Problem
Brands have to react to internal pressures to drive short-term sales boosts with ‘blast’ campaigns

With Reignite
Reignite makes personalising these campaigns with products relevant to the promo and customer quicker than manual content.

Fragmented stock

Problem
During sale CRM teams exclude product content as most have limited availability across size variants.

With Reignite
Reignite enables you to match available products to a customers specific sizing.

Short-lived stock

Problem
Availability & pricing can change making the email out of date before the customer opens.

With Reignite
Reignite calculates results in real-time with current availability & pricing as the customer opens.

Platform limitations

Problem
Personalisation capabilities in ESPs are resource heavy rules based or generic AI that lacks control & depth needed.

With Reignite
Reignite is purpose built for Catalog Curation in CRM - you build the personalisation you need.

Lack of tech resource

Problem
CRM teams can’t access the internal tech teams needed to run their own personalisation processes.

With Reignite
Reignite puts marketers in full control - once you’ve synced data you don’t need any tech input.

Overloaded CRM teams

Problem
CRM are too busy just getting the existing generic campaigns out without more work.

With Reignite
Reignite saves CRM teams time replacing manual content building with pick & mix content that adapts for every send.

Built for Retail Realities

Personalise around fast-moving stock, promotions and priorities. Reignite blends live product data, business rules and predictive affinity to ensure every campaign shows products that are relevant, available and commercially aligned.

Personalisation on your terms

Blend catalog data, customer signals, predictive AI & your business rules

No-Code Builder

Create and update personalisation without waiting on engineering

Pixel-Perfect Personalisation 

Create on-brand personalised content in our Photoshop-style editor.

Adapts in real-time

Results update based upon live stock & availability - even after the email is sent

Connects with your ESP

Simply drop a snippet or add our feed in your existing ESP - no rip-and-replace required.

Confidence, not chaos

Review personalisation before it goes out - with built-in guardrails that prevent repetition & embarrassing mistakes.

Frequently Asked Questions

Does Reignite integrate with my existing platform?

How long does implementation take?

How does you pricing work?

Do you offer a free trial?

What channels does Reignite support?