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CRM Catalog Curation for Marketplaces & Affiliates

Marketplaces and affiliates face a unique challenge - every seller or partner needs exposure, while you still have to maximise revenue.

Most brands try to solve this with custom-built personalisation that depends on tech teams and leaves marketers out of control - or they fall back on generic campaigns.

Reignite puts marketers back in charge, creating tailored personalisation that connects the right inventory with the right customers in real time.

GALLERY

Recipes for Marketplaces.

Location

Local Campaigns

When customers have specific limitations on what they can buy such as location brands often have to sacrifice product content for generic emails with just a few category blocks.

Recipes using location radius can solve that challenge, and ensure items featured are still within customer tastes.

Daily Deals

Orchestrate Multiple Promos

With many competing promotions (often paid for by partners) it can lead to an overload of email frequency.

Using recipes you can allocate deals to the most relevant audience while restricting the overall reach per promotion enabling more deals to be promoted with less email.

Only 1 Left

Push fragmented stock

When you have limited availability of specific items there is the danger that anything you feature in the email is gone before they can click.

Recipes solve this by connecting to real-time availability to ensure only those items available are shown at the moment of open.

New In

Curate freshness

Highlighting new items is a popular merchandising technique.

But with potentially hundreds or thousands of items we need a recipe to orchestrate what is shown to match a customers unique tastes..

Underserved Segments

Reach niche segments

We all have niche segments that while valuable aren't large enough for dedicated activity such as this example for vegan diners.

Using automated personalised recipes such as this one we can reach the segment with minimal effort.

Barriers to personalisation for Marketplaces & Affiliates

With thousands of available options, personalisation is important in helping customers discover more options.

But marketplaces and affiliates have a number of challenges that prevent individualised CRM campaigns.

Partnership Content

Problem
Paid content in CRM campaigns reduces opportunity for personalisation.

With Reignite
Reignite allows you to provide added value to partners by matching them with the right customers.

Short term sales targets

Problem
CRM teams have to react to internal pressures to drive short-term sales boosts with ‘blast’ campaigns.

With Reignite
Reignite makes personalising these campaigns with relevant products quick & easy.

Short-lived stock

Problem
Availability & pricing can change making the email out of date before the customer opens.

With Reignite
Reignite calculates results in real-time with current availability & pricing as the customer opens.

Platform limitations

Problem
Personalisation capabilities in ESPs are resource heavy rules based or generic AI that lacks control & depth needed.

With Reignite
Reignite is purpose built for Catalog Curation in CRM - you build the personalisation you need.

Lack of tech resource

Problem
CRM teams can’t access the internal tech teams needed to run their own personalisation processes.

With Reignite
Reignite puts marketers in full control - once you’ve synced data you don’t need any tech input.

Breadth of Inventory

Problem
Generic campaigns mean only a fraction of the inventory gets promoted.

With Reignite
Reignite promotes a wider breadth of the inventory to the customers most likely interested.

Handling marketplace scale

Designed for breadth, scale and constant change. Reignite helps CRM teams curate relevant products across thousands of SKUs and partners - using data, rules and predictive affinity you control.

Personalisation on your terms

Blend catalog data, customer signals, predictive AI & your business rules

No-Code Builder

Create and update personalisation without waiting on engineering

Pixel-Perfect Personalisation 

Create on-brand personalised content in our Photoshop-style editor.

Adapts in real-time

Results update based upon live stock & availability - even after the email is sent

Connects with your ESP

Simply drop a snippet or add our feed in your existing ESP - no rip-and-replace required.

Confidence, not chaos

Review personalisation before it goes out - with built-in guardrails that prevent repetition & embarrassing mistakes.

Frequently Asked Questions

Does Reignite integrate with my existing platform?

How long does implementation take?

How does you pricing work?

Do you offer a free trial?

What channels does Reignite support?