98% increase in bookings with personalised pet postcards
Combining properties personalised by distance, taste and partner offers to drive incremental increases in bookings.
Combining properties personalised by distance, taste and partner offers to drive incremental increases in bookings.
Combining properties personalised by distance, taste and partner offers to drive incremental increases in bookings.
PetsPyjamas offer over 10,000 dog-friendly hotels & cottages in the UK.
They had a large database of lapsed enquirers and bookers, despite ongoing regular promotional email campaigns 2-3 times a week. The vast majority of these had details of their pets including name and breed. Based upon an affiliate model discounting isn’t an option as margins don’t allow meaningful reductions.
Alongside this many of the hotel and cottage providers offered exclusive promotions in return for added exposure of exclusive offers, something CRM needed to prioritise.
To create more impact than the standard email campaigns we arrived at a postcard creative, addressed to the owners dogs from the PetsPyjamas office dog Wilson.
Within this creative a personalised recipe of properties was shown that took into account:
The use of personalisation not only created a more impactful email with click-rate jumping 3X compared to existing generic campaigns, but also saw an incremental increase in enquiries and bookings compared to the control group of 98%.
Reignite helps CRM teams create campaigns where every customer sees something different - not just a different name, segment or product block, but content selected around their behaviour, taste and your business priorities.
