We'd love to give you a detailed tour of Reignite and showcase how other relevant brands are using the platform forbest-in-class personalisation.
Find a time in our calendar that works for you.
Alternatively if you just have a few questions we can be reached on email:
hello@reignitehq.com
Predictive Affinity
Reach more relevant customers for every brand, category, destination or offer.
Predictive Affinity helps CRM teams grow beyond past-purchase segments by identifying who is most likely to respond next.
Most CRM targeting is limited to what customers have already bought, browsed or clicked. That keeps audiences small and leaves valuable demand hidden in your data.
Predictive Affinity looks across customer behaviour, catalog data and similar customer patterns to estimate each person’s likely interest in every brand, category, destination, price point or product attribute.
Unlike generic Black Box AI tools, Reignite gives you control over the data, model setup, scoring and outputs - so you can build larger, smarter segments and understand whether the predictions are actually improving your campaigns.
Predictive Affinity Use Cases
PERSONALISED RECIPES
Rank and boost personalised product listings based upon predicted affinity with catalog attributes.
PERSONALISED THEMES
Send one campaign, but the hero, copy, products, or offer changes based on the customer’s favourite brand, category or other attribute.
Content Ranking
Show the most relevant category or promotional content based upon their catalog affinities.
CAMPAIGN PRIORITISATION
Reduce 'blasts' by targeting just the 30% of the database who will deliver 90% of the potential response for the campaign topic.
Demand Matching
Support merchandising strategies such as new product launches to relevant audiences, promoting niche categories, clearing stock from key categories or increasing reach for paid tenancy content.
No Black Boxes - you choose the inputs, tuning & rules - and understand exactly how you arrived at the predictions.
Use control data to score the effectiveness of your predictive model, and automatically optimise with 11 adjustable tuning parameters.
Use predictions as just one of the inputs, combining with your business rules & customer data.
Use predictive affinity scores within your segmentation inside of your ESP.
Reignite helps CRM teams create campaigns where every customer sees something different - not just a different name, segment or product block, but content selected around their behaviour, taste and your business priorities.
