Personalising by Brand
Cutting through the clutter of day-to-day campaigns with engaging emails based upon customers' favourite brands.
Cutting through the clutter of day-to-day campaigns with engaging emails based upon customers' favourite brands.
Cutting through the clutter of day-to-day campaigns with engaging emails based upon customers' favourite brands.
HobbyMaker offers thousands of products across papercraft, mixed media and art & craft supplies, from dozens of brands.
Customers have specific tastes aligned to particular brands that specialise in their chosen crafting medium, yet ongoing CRM campaigns are generic with limited resources available to run specific campaigns for specific brands.
Using Reignite HobbyMaker were able to create a number of personalised brand templates. Rather than creating individual templates per brand there is a single campaign that dynamically personalises the email based upon their favourite brand.
This includes:
Different flavours of recipe allow a number of flavours such as ‘New In’, ‘Best Sellers’ and ‘Trending’ to ensure freshness.
Marketing simply copy the template they wish to use for any send and schedule with no manual edits required each time. Product selections are automatically populated with the latest updates and ensuring recent items shown are not repeated.
In order to understand the performance benefit of brand emails a random control group was sent a generic campaign for comparison.
From this we could see:
In addition, as the email content is fully automated there is no additional burden on adding these to their campaign calendar, and they are also used within new customer journeys to increase 2nd purchase rate.
Personalisation is shifting from static blocks and black-box tools to dynamic, controllable catalog curation. Reignite is the only platform built for CRM teams to take this leap. Join the brands already redefining what personalisation looks like.
