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CRM Catalog Curation

Turn your catalog into personalised, campaign-ready content. Reignite lets CRM teams curate what each customer sees using your rules, your data, and their taste - inside your existing ESP. 

Trusted by CRM teams at retailers, marketplaces, and travel brands running high-volume, complex campaigns with large, dynamic inventories.

What is Catalog Curation

CRM Catalog Curation personalises the items (products, listings, offers) in your email campaigns through blending catalog data, customer signals, predictive AI & your business rules.

Every message feels tailored to the customers taste yet still aligns with your commercial priorities.

Increased campaign clicks & revenue
Full control of personalised results
No need for developers
Reduced production time
Keep your existing platform

Personalisation that actually works for CRM teams

Platforms are adding shiny AI features galore - but they aren’t solving the challenges CRM Managers face every day. Reignite does.

Personalise the content in every send, 1:1

Finally escape ‘Batch & Blast’ by matching recipients with the most relevant items from your live catalog in every type of campaign.

Build without tech bottlenecks

Anyone can create & refine personalisation recipes - no coding or SQL skills needed.

Personalisation that works with your business priorities 

Blend AI & customer relevance with the business demands you can’t ignore.

Personalisation you can trust 

Confidently send recommendations you can explain - with no surprises or embarrassments.

how it works

Your catalog. Your rules. Their taste.

step 1. Data

Bring your catalog & customers

Unite and enrich all your data - and create predictive AI models you can control and explain.

step 2. Rules & Predictive AI

Define your logic

Use the no-code Recipe Builder to combine catalog + customer + predictive AI + business rules.

step 3. design

Pixel-Perfect Personalisation

Create on-brand personalised content in our Photoshop-style editor - refreshed in real-time on every open.

step 4. connect

Plug into your ESP

Simply drop a snippet in your existing ESP - no rip-and-replace required.

step 5. send

Send smarter

Intelligent guardrails avoid repetition, promote catalog breadth, and keep every send fresh and inspiring.

Why CRM teams choose Reignite

Smarter personalisation

True 1:1 content across all campaigns, not just segments.

Marketing selfservice

Create and update personalisation without waiting on engineering.

Campaign efficiency

Set once, adapts forever. Save hours every build.

Built for CRM

Made for email, not reworked from web tools. Built-in frequency & other guardrails.

Unrivalled control

True 1:1 content across all campaigns, not just segments.

Trust & explainability

Transparent, marketer controlled logic - not a black box.

Guided AI

Blend predictive signals with human rules; override anytime

Performance you can prove

Measure and attribute revenue uplifts from personalisation.

Frequently Asked Questions

Does Reignite integrate with my existing platform?

How long does implementation take?

How does you pricing work?

Do you offer a free trial?

What channels does Reignite support?