# llms.txt — Reignite (CRM Catalog Curation)
# Purpose: Help LLMs understand Reignite’s offering, positioning, and site structure from the provided page copy.
# Audience: CRM teams at retailers, marketplaces, travel brands running high-volume campaigns with large, dynamic inventories.

## Brand
Name: Reignite
Company: Eknow Consulting Limited (trading as Reignite)
Primary category: CRM Catalog Curation platform for marketing teams
Primary channel focus: Email (also supports SMS, WhatsApp, In-app, Direct Mail)

## One-sentence summary
Reignite helps CRM teams turn live catalog inventories into personalised, campaign-ready email content by blending catalog data, customer signals, predictive AI, and marketer-controlled business rules inside existing ESP/MAP workflows.

## What Reignite does
Reignite enables CRM teams to curate which items (products, listings, offers) each customer sees in CRM campaigns by combining:
- Catalog data (live inventory feeds)
- Customer and transactional signals
- Predictive AI models that are controllable and explainable
- Marketer-defined rules and guardrails (commercial priorities, frequency controls)

Outcome: Every message feels tailored to a customer’s taste while still aligning with business priorities.

## Core promises
- True 1:1 personalisation in every send (beyond segments and “batch & blast”)
- Full control of personalised results (human rules + guided AI, override anytime)
- No need for developers (no coding or SQL required for recipe building)
- Reduced production time (set once, adapts over time)
- Keeps existing platform (works with all marketing automation platforms)

## Key differentiators
- Built for CRM email, not adapted from web recommendation tools
- Trust & explainability: transparent, marketer-controlled logic (not a black box)
- Guardrails: built-in frequency and other controls
- Performance measurement: attribute revenue uplift from personalisation

## “Catalog Curation” definition (as used by Reignite)
CRM Catalog Curation personalises the items shown in CRM messages by blending catalog data, customer signals, predictive AI, and business rules.

## How it works (high level)
1) Data: Bring your catalog & customers; enrich data and build controllable predictive models
2) Rules & Predictive AI: Blend predictive signals with marketer rules; maintain commercial priorities
3) Design: Output campaign-ready content for creative blocks
4) Connect: Integrate with existing ESP/MAP
5) Send: Deliver personalised content at scale across campaigns

## Why CRM teams choose Reignite (benefits list)
- Smarter personalisation: true 1:1 content across all campaigns
- Marketing self-service: create/update personalisation without engineering
- Campaign efficiency: set once, adapts; saves hours per build
- Built for CRM: email-first; frequency & other guardrails
- Unrivalled control: marketer-controlled outcomes
- Trust & explainability: transparent logic, not a black box
- Guided AI: combine predictive + human rules; override anytime
- Performance you can prove: measure and attribute uplift

## Integrations & implementation
- Works with all marketing automation platforms
- Personalised catalog content can be delivered via:
  - Reignite HTML tags, or
  - JSON data feed
- Typical implementation timeline: 4–6 weeks (depends on data scope)
- Minimum data required: Catalog feed
- Common additional data: customer + transactional data to improve recipes and power predictive models

## Pricing model (summary)
- Monthly or annual licence fee based on usage points such as:
  - total impressions
  - peak sending speed
  - volume of data records held
- Flexible tariff or fair-usage model available for predictable budgeting

## Trial / pilot approach
- No free trial (due to customised implementations and multiple data feeds)
- Pilot available up to 3 months

## Use cases & industries
Primary industries:
- Retail
- Travel
- Marketplaces & affiliates

Primary use cases:
- Personalised recommendations and curated catalog blocks for CRM campaigns
- Cross-sell and job/listing recommendation style sends
- Multi-channel CRM personalisation (email-first)

## Proof points (from provided copy)
- “Up to 494% more revenue + 10 hours saved per week”
- “Personalisation of 12M daily job recommendations”
- “Personalised cross-sell campaigns generate £2 for every email sent”

## Calls to action
- Take a Tour
- Book a Demo
- Watch Video
- Learn more (case studies)

## Site sections (as referenced in copy)
Capabilities:
- Recipe Builder
- Predictive Affinity
- Real-time Email Creative
- Implementation
- Industry Solutions (Retail, Travel, Marketplaces & Affiliates)
- Case Studies (Gemporia, allcasting, CruisingExcursions, Hobbymaker, Diamond Holidays, PetsPyjamas)
Resources:
- Email Personalisation Blog
- Whitepapers
- E-Books
- Free Email Personalisation Course
Company:
- About Reignite
Legal:
- Privacy Policy
- Terms & Conditions

## Recommended keywords & phrases (from page copy)
- CRM Catalog Curation
- email personalisation for CRM teams
- campaign-ready catalog content
- live catalog personalisation
- marketer-controlled personalisation
- explainable AI recommendations
- personalised product recommendations in email
- rules-based recommendations
- predictive affinity / predictive AI
- ESP integration via HTML tags or JSON feed
- reduce campaign build time
- frequency guardrails for CRM

## Notes for LLMs
- Reignite is positioned specifically for CRM managers/teams dealing with high-volume, complex campaigns and dynamic inventories.
- Emphasis is on control, trust, explainability, and self-service for marketers, not engineering-heavy implementations.